By Ogundele oluwapelumi
Social media in recent years has evolved from just a medium for messaging to a major platform for creating content and digital influence. With this effect, there has been an influx of content creation on social media, especially TikTok.
Oouites are not left out of the trend, with many students using these platforms to their advantage by creating content and influencing on TikTok, WhatsApp, Snapchat e.t.c while balancing it with demanding school work.
Campus Mirror spoke with five OOU creators who are building audiences in different ways, from comedy skits to nightlife to lifestyle and photography content.
Monehin Seun Great, popularly known as Gee Boi, is a 300 level Physics student. Known for his videos that portray school drama, Gee boi has built a growing audience on TikTok where his videos resonates with OOUites and other users.
Speaking on how his journey into content creation began, Gee Boi said, “I start creating skit during September 2025, by the way my friend brought me into it ever since then I've been doing good in it " Since then, he have continued to grow his platform while balancing academic responsibilities.
According to Gee boi, creating content has also influenced his life in several ways. “creating content has impacted my life in popularity, 70% of OOU student knows me thought my content which they do call to greet me anytime I go out asking me are u gee boi ? and creating content has brought me little income, if u want to know how, I do promotion for brands and restaurants and they do me well.”
Despite the growth, content creation does not come without challenges. “when creating content I face some challenges like people to use in some of my content and some Internet issues but about audiences engagement it’s cool i do see engagement on my content post but not that much still looking forward to more engagement,” Gee boi explained. For Gee Boi, content creation has become more than a hobby.
ITU oghenekevweaghogho precious , popularly known as Diaryofanoouite, is a 300 level performing arts student. Known for her vlogs and meme videos, her vlogs and meme-style content have helped her build a growing audience on TikTok.
Speaking on how her journey into content creation began, diaryofanoouite said, “I just started. I always had the zeal for creating since secondary school and I kept on creating back then I was filming my vlog with my iPhone 8+ and well my account was mainly for students to see life through my eyes hence the name (DIARYOFANOOUITE). Well my account is like a book I write in."
According to diaryofanoouite, creating content has also influenced her life in several ways. “I get influencing deals. I am now noticed by a lot of students on campus, plus I’ve made a little cash from my account and I also get invited to shows. I’m noticed by the creative world in OOU.”
Speaking on the challenges she faced, Dairyofanoouuite had this to say “the Internet is slow and shitty and sometimes content doesn't blow up as I want it especially my pr content well it’s a whole lot kinda but regardless I keep pushing. ”
For Diaryofanoouite, content creation remains a way to document campus life.
Oyekola Abiola, popularly known as Sam Max. Known for his photography videos where he goes around the campus taking pictures of OOUites, he also indulges in Music video creation .Sam Max has built a growing audience on TikTok where his videos resonates with oouites and other users.
Speaking on how his journey into content creation began, Sam Max said, “I started creating contents in 200lv after my first viral video content of taking girls pictures in the school premises"
According to Sam Max, “Content creation gave me lots of popularity on campus due to the facts that most of my videos go viral and across to OOU students. It made them know me and see my work as a photographer also hereby bringing in jobs for me as a photographer and influencer due to my large audience.”
When asked what challenges he faces, he had this to say “Except for the fact that some of the students I might want to take are shy, I don’t really have any challenges whatsoever creating my content.” For Sam Max, it has opened doors in photography.
Hon Mayowa Ajala Henry, popularly known as Oracle, is a 200-level Linguistics student who creates different types of content including interviews, music covers, educational videos, and comedy skits. Through his videos, he shares entertaining and engaging content with students and other social media users.
Speaking on how his journey into content creation began, Oracle said his passion for entertainment pushed him into it. “I have always loved stand-up comedy and being an MC,” he said, adding that he initially recorded his performances with a friend before sharing them through Bluetooth and file-sharing apps.
According to him, content creation has positively influenced his life. “Content has impacted my life in various ways and has affected my income and given me opportunities,” he said.
However, he noted that the journey also comes with challenges. “One of the major challenges I face is getting equipment and maintaining it,” he said, adding that finding people to feature in his content can also be difficult
Joseph Bukola Pelumi, popularly known as JBP, is a recent graduate who began her content creation journey while still an undergraduate. Known for her vlogs and student-related content, she explained that although she started experimenting with content creation a few years ago, she only began taking it seriously last year after opening a new account and becoming more consistent. What started as a hobby eventually became a platform for self-expression and connection with other students. According to her, content creation has also brought recognition and financial opportunities through adverts and brand promotions. She, however, recalled once facing backlash over a video she posted while still a student, an experience she described as a learning moment in her journey.
As more students explore content creation, platforms like TikTok are becoming spaces where creativity, entrepreneurship, and campus culture intersect. For many OOU creators, what started as a hobby is slowly turning into something much bigger.
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